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Creatio in Gartner

Creatio Named a Visionary in the 2025 Gartner Magic Quadrant for Sales Force Automation Platforms

Creatio, a provider of an AI-native, no-code platform for CRM and workflow automation, has been recognized in the 2025 Gartner Magic Quadrant for Sales Force Automation Platforms. This marks the ninth year in a row that Creatio has been included in this evaluation, which assessed 13 vendors.
According to Gartner, the evaluation considered vendors’ Ability to Execute as well as their Completeness of Vision.

What Makes Creatio Stand Out

Creatio believes this recognition strengthens its reputation as a modern alternative to legacy CRM systems. Its key differentiators include:

• A platform designed from the ground up to be AI-native, rather than retrofitted with AI.
• A composable, no-code architecture that lets organizations adapt quickly and scale as needed.
• Integrated AI agents (agentic, generative, predictive) that are embedded in the core product, not just addon modules.

What the Product Offers

The Creatio platform delivers end-to-end sales automation. Key features include:

• Automation of the full sales cycle management
• Role-based AI agents that assist sellers by handling routine tasks, giving context-aware suggestions and helping with decision-making.
• No-code tools to customise workflows and tailor the platform for specific industries.

Real-World Results

An example of the platform’s impact is Purplebricks, a UK-based real estate company. After switching to Creatio:

• They moved from a rigid legacy CRM to a flexible, fully customized system in just four months.
• The new setup helped automate lead intake, generate opportunities automatically, and speed up responses.
• As a result, Purplebricks saw a 35% boost in the number of leads and a 50% improvement in conversion.

Product Suite & Availability

Sales Creatio is offered either as a standalone solution or as part of Creatio’s unified suite covering sales, marketing, service, and revenue operations. The offering also includes:

• Studio Creatio, the no-code platform toolset
• CRM applications built natively with AI
• Industry-specific workflows (for about 20 verticals)
• Access to a marketplace of add-ons, integrations, and apps.

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